The exhibition, conceived as a story about Exhibition Design, represents an opportunity to celebrate the IDEA Master in Exhibition Design – Architecture of Exhibiting that IDEA, the Italian Association of Exhibition Designers, has been organizing for over ten years in collaboration with

A tribute to contemporary designers (most of them IDEA members) who have influenced the recent developments of exhibition design themes and to the new generations of designers who constitute the Association’s training commitment.

On the tables, the works of the designers/teachers of the IDEA Master are displayed. On the walls, instead, 24 panels show the most valid projects among those developed by the more than 100 students that the Master has prepared over time.

The exhibition is organised by IDEA, Italian Association of Exhibition Designers with Triennale di Milano, in collaboration with Asal Assoallestimenti and Allestimenti Benfenati.

20 July – 10 September 2017

Milano Trienniale

Exhibition curated by
Mario Mastropietro
Alessandro Colombo
Franco Origoni

Exhibition Design
Alessandro Colombo
Franco Origoni
Valentina Mazzetto
Michele Paroli
Stefania Kalogeropoulos

Graphic Project
Valentina Mazzetto
Michele Paroli

Coordination and Communication
Luisa Pandolfi

Allestimenti Benfenati S.p.a.

With the contribution of
ASAL Assoallestimenti

Under the patronage of
Politecnico di Milano – Scuola del Design
Politecnico di Milano – Dipartimento di Design
Ordine degli Architetti Pianificatori Paesaggisti e Conservatori della Provincia di Milano
ADI – Associazione per il Disegno Industriale

Technical sponsor
Allestimenti Benfenati S.p.a.

Shopping Cart
Scroll to Top

We use cookies to ensure you get the best experience on our website. Learn more.