The exhibition, conceived as a story about Exhibition Design, represents an opportunity to celebrate the IDEA Master in Exhibition Design – Architecture of Exhibiting that IDEA, the Italian Association of Exhibition Designers, has been organizing for over ten years in collaboration with POLI.design.
A tribute to contemporary designers (most of them IDEA members) who have influenced the recent developments of exhibition design themes and to the new generations of designers who constitute the Association’s training commitment.
On the tables, the works of the designers/teachers of the IDEA Master are displayed. On the walls, instead, 24 panels show the most valid projects among those developed by the more than 100 students that the Master has prepared over time.
The exhibition is organised by IDEA, Italian Association of Exhibition Designers with Triennale di Milano, in collaboration with Asal Assoallestimenti and Allestimenti Benfenati.
Date
20 July – 10 September 2017
Location
Milano Trienniale
Exhibition curated by
Mario Mastropietro
Alessandro Colombo
Franco Origoni
Exhibition Design
Alessandro Colombo
Franco Origoni
with
Valentina Mazzetto
Michele Paroli
Stefania Kalogeropoulos
Graphic Project
Valentina Mazzetto
Michele Paroli
Coordination and Communication
Luisa Pandolfi
Set-up
Allestimenti Benfenati S.p.a.
With the contribution of
ASAL Assoallestimenti
Under the patronage of
Politecnico di Milano – Scuola del Design
Politecnico di Milano – Dipartimento di Design
Poli.Design
Ordine degli Architetti Pianificatori Paesaggisti e Conservatori della Provincia di Milano
ADI – Associazione per il Disegno Industriale
Technical sponsor
Allestimenti Benfenati S.p.a.